Learn, Create, Share
I learned this simple and powerful cycle from Ed Catmull’s Creativity, Inc. near the beginning of my career. It has had an enormous impact on how I design and is an excellent way of summarizing the work done by UX and Design professionals.
It has also proven to be deceptively difficult to master. I am constantly finding ways to improve how I learn, create, and share with users, customers, coworkers, family, friends … the list goes on.
For design, I use Learn > Create > Share to keep my work relevant, visible, and constantly improving.
Jobs-to-be-done
Before I had even dipped my toe in the waters of UX or Design I had an inspiring engagement with Strategyn. I learned and applied Jobs-to-be-done (JTBD) in a way that was so unique and deep that I’ve never forgotten it. I’ve found myself constantly referring back to those learnings and adapting that methodology to my work today. I use JTBD to make sure my work is focused on outcomes that matter for the right people.
Objectives & Key Results
I’m not a master at Objectives and Key Results (OKRs) - no seminars, classes, or professional engagements. I’ve noticed that everyone has their own version of OKRs and I do my best to understand what makes a business tick. I’ve found that cross-functional work thrives with a universal, well-understood, salient set of goals and metrics. Work is fun when we know what winning looks like and recognize (maybe even celebrate) when it happens.
I’ve been designing digital products on cross-functional teams for about 10 years. I’m passionate about getting better software in users hands & helping UX organizations directly impact buisiness outcomes.
That work has been primarily on enterprise solutions for native mobile, responsive web, and desktop apps. I am both a leader and a producer in full spectrum UX responsibilities - research, strategy, prototyping, user-testing, design iteration, dev collaboration, and even HTML/CSS buildout. I've also created mobile and desktop design systems. Ultimately, my design work delights users, meets business objectives, and operates within constraints.
My family and I enjoy the work and fun of our hobby farm. We like to ride horses, raise bunnies, chase chickens, fix fences, and all the other projects that come with owning a couple of extra acres. We frequently find ourselves in the mountains hiking or camping. We also manage to make several summer trips to cool off in the lake.
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