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Learn, Create, Share
I learned this simple and powerful cycle from Ed Catmull’s Creativity, Inc. near the beginning of my career. It has had an enormous impact on how I design and is an excellent way of summarizing the work done by UX and Design professionals.
It has also proven to be deceptively difficult to master. I am constantly finding ways to improve how I learn, create, and share with users, customers, coworkers, family, friends … the list goes on.
For design, I use Learn > Create > Share to keep my work relevant, visible, and constantly improving.
Outcome Driven Innovation
Before I had even dipped my toe in the waters of UX or Design I had an inspiring engagement with Strategyn. I learned and applied Jobs-to-be-done (JTBD) in a way that was so unique and deep that I’ve never forgotten it. I’ve found myself constantly referring back to those learnings and adapting that methodology to my work today. I use JTBD to make sure my work is focused on outcomes that matter for the right people.
Information Flow and Decision Rights
A key strategic theory introduced during my Master's training and proven in the field is that successful teams put structure, process, and motivation AFTER information flow and decisoin rights. Clarity on who is accountable to make a decision and who is responsible for delivering the information necessary is what makes other tools like RACI matrices, process diagrams, and flows gain traction, resulting in both outcome and output.
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